TikTok comparatively entered the social media landscape much later than other social media giants out there. Social media giants like Facebook, Instagram, and Snapchat have been out there since 2004, 2010, and 2011 respectively. However, TikTok was launched just back in 2016, which is much later than the launch of these giants. Despite being launched just 6 years back, it has been pretty atypical in the social media landscape. It came, conquered, proved to be a game-changer, and is giving cut-throat competition to these giants. This article is for Tiktok lovers, as it shows you when is the best time to post on Tiktok.
Everyone online must have heard of or even used TikTok (also known as Douyinat in China) at some point. We’re pretty sure that this must also be the case with you. We say so because out of all the internet users worldwide, nearly 30% of them use TikTok. To be more specific, as in 2022, Tiktok boasts a user base of approximately 1 billion monthly active users worldwide. All these make TikTok one of the biggest and most popular social media platforms in the world out there.
Why Best Time To Post On TikTok Is Worth Focussing On?
With such a massive user base and popularity, today, everybody is vying to make their TikTok presence and effort a success. Be it influencers, creators, artists, brands, marketers, or anyone else, TikTok is on the list of everyone to achieve social goals in the most amusing way possible. As everyone is vying to get a piece of that cake of success, there’s a huge cut-throat competition on the platform.
Today, it takes a lot more than just posting content to get the desired success on TikTok. If you are looking to boost your presence, reach, engagement, authority, and overall growth on TikTok, you ought to know some effective TikTok marketing strategies. When talking about TikTok marketing strategies, posting at the best times ranks at the top of the list. Most of the crowd are unaware that some best time to post on TikTok exists. Posting at these times can make it way easy to break the success code on TikTok.
It’s not so easy and simple to get something so rewarding, and this is exactly the case here. Finding the best times to post on TikTok in most cases proves to be a very tricky quest. In most cases, deciding on the posting times on TikTok is a tough nut to crack. We assume that this must be the reason that you come to read this article.
Well, in this article, we’ve listed some of the most effective, expert-recommended, researched, and tried-tested times you can go for to post. In addition, we’ve also discussed ways you can determine the best posting times for your Tiktok. So, without much wait, let’s dive a bit deeper and answer your questions – “When is the best time to post on TikTok?”
What Is The Best Time To Post On TikTok?
If you have been using TikTok for a while, you must have observed that after posting videos on TikTok, some of them get much better engagement than others. Despite having everything on point, you might sometimes find your posts not performing as well or getting engagements as desired. It’s high time you know that all this happens mainly because of different posting times among other factors and you will definitely gain TikTok followers after posting regularly ontime.
To begin with, you should ensure that your content game on TikTok is on point. Without a strong content game, no such post timing will be the best for you. You should create and post scroll-stopping TikTok videos. Next, you can use a range of hashtags, effects, songs, filters, challenges, collaborators, etc. Once all these are done, you can now focus on one of the most crucial things, optimizing your posting time on TikTok.
Although the best posting times vary from one TikToker to another, there are some specific posting times that work pretty well for all kinds of TikTokers. If you’re just starting, then these listed timings will work pretty decent for you. However, if you are a bit experienced and looking at the posting times that fit best with your audience, make sure you read the next heading in this article. Now, without any further ado, let’s look at some of the posting times on TikTok.
On Mondays, you can choose to post around 6 am, 10 am, and 10 pm.
If we talk about Tuesdays, you go for posting around 2 am, 4 am, and 9 am.
On Wednesdays, you can choose to post around 7 am, 8 m, or 11 pm.
The best posting times for Thursdays are around 9 am, 12 am, and 7 pm.
The best posting times for Fridays are around 5 am, 1 pm, and 3 pm.
On Saturdays, you can post around 11 am, 7 pm, and 8 pm.
Lastly, for Sundays, you can go with the timings 7 am, 8 am, and 4 pm.
How Can You Find The Best Time To Post On TikTok?
For finding the best time to post on TikTok, you need to focus on and consider a number of factors. Posting times vary from one Tiktoker to another and rely on a number of factors. Well, these factors include the location, demographic, timezone, etc. of your audience.
First and foremost, you’ll be required to know where the major proportion of your audience is located. Secondly, you’ll be required to research your audience’s time zone differences. Now, you can establish some best posting times for your TikTok based on location and time zone differences (yours and theirs).
While determining and establishing the best posting times based on these factors, you need to keep a few things in mind. You need to analyze and compare these factors based on a few points. Make sure that whichever time you’re choosing to go for, has the highest rate of audience engagement.
Well, you should pick the time when your audience is most likely to be online and searching for content. You should pick the time when your audience is most active and willing to engage.
Now, there’s another scenario or way in which you can find the best time to post on TikTok. However, this one is only appropriate if you have been using TikTok for a while and know a bit about TikTok analytics.
In this, you can dig into the analytics section of your profile to determine the best time to post specifically for your TikTok audience. Below, we have listed and discussed all the step-by-step processes that’ll help you find out the best time to post on TikTok.
Step 1:
Before we cut to the chase, the first thing that you should ensure is that you are using a ‘TikTok Pro’ account. In case you are using a basic account, you should switch to a ‘Tiktok Pro’ account. The reason we ask you to switch your basic account to a pro account is that in the latter one, you will get access to detailed profile analytics. This detailed profile analytics proves to be very useful to gauge your best time to post on TikTok.
If you don’t know how to switch to a pro account, here are all the steps you need to do. You’ll have to begin with by going to the “Manage my account” section on your TikTok. You’ll be able to find the option for this section as soon as you tap the three dots in the upper right corner of your profile page.
Once you’re inside the section, you’ll just need to click on “Switch to a Pro Account”. Now, you’ll need to choose a business category from the various options available and click “Done”. Once you’ve switched to a pro account, you will be able to see the “Analytics” section in your settings menu.
Step 2:
With the help of the analytics section, you’ll need to identify the most important thing, which is where your audience lives. Knowing about the top territories where your audience resides is very important to find the best time to post on TikTok. This becomes even more important when your audience base is spread globally and across different time zones.
You’ll need to settle for a common time after comparing and analyzing all the multiple time zones and locations. Well, you’ll be able to find all these about your audience with the help of the “Follower Activity Metric”.
This is yet another exciting thing in the TikTok analytics section. The “Follower Activity Metric” will provide you with details about the hours and days on which your audience was most active and engaging. Here, you’ll be able to see how many of your audience were active on a particular day of the week and at what times.
Step 3:
Another way to get closer to your best time to post on TikTok is to leverage the data of your previously posted videos. Well, the final key to finding the best posting times is to track your previous content’s performance. Once you have a good number of high-performing content, you can go through, analyze, and compare its data.
You’ll be able to find a pattern between all your high-performing content in terms of its posting day and time. Well, make sure you don’t wait too long. We say so because the analytics section offers in-depth insights to gauge the performance only for the content posted over the last 7 days.
For each post, you can have look at a number of metrics, such as likes, comments, shares, reach, average watch time, and more. We’re sure that in all these, you’ll be able to sort out a pattern in its posting days and time.
Step 4:
Last but not least, we would suggest that you create a spreadsheet for recording all the data and findings about best posting times. Since you’ll be having a huge number of metrics and analytics data from the last 7 days, it’s a high chance that you might forget them.
Hence, it’s recommended that you create a spreadsheet to decide on your best posting times in a better way. This way you’ll have very fewer chances of missing out on something, or making errors, and will be able to take well-informed decisions.
Conclusion
So, with all these said, we come to the end of this article on “Best Time To Post On TikTok”. We’re pretty sure that we have been able to clear all your doubts and answer all your questions regarding TikTok posting times.
Before we come to an end, we would like to tell you that determining the best posting times or any other marketing strategy for Tiktok takes time, practice, and consistency. It develops over time and hence, make sure that you don’t hope for instant results. However, with all these aforementioned ways, you’ll be able to get desired engagements, grow, and succeed very soon.