How to Get More Likes on TikTok: Boost Audience (2023)

TikTok is one of the biggest social media platforms in the whole world today. More than a billion people use the TikTok app to watch videos they like every month. A good portion of the global population is active on the platform today. The numbers are insane and advertisers and brands always keep an eye on TikTok content creators. You can make a serious career out of TikTok if you have something to offer the masses. There are a few things you need to be successful on TikTok and one of them is ‘likes’.

Here’s a guide on How to Get More Likes on TikTok and why they matter. 

Importance of Likes on TikTok

Everyone wants to have a lot of likes on their videos and loves seeing those numbers go up. Just like they should. However, the benefits of having more likes go beyond just having numbers to show off.

The more likes you get regularly, the better chances you have of making it big on TikTok. It is backed by data and studies too. Here’s how having a lot of those hearts on your TikTok helps you.

Boosts Engagement

Engagement is at the heart and soul of every single social media platform and your chances of succeeding at conquering it. The term itself basically stands for the number of interactions a post gets.

Getting more likes boosts it with immediate effect. TikTok already has some of the most favorable engagement rates and this only makes it better.

Increases Your Reach

The number of likes you get on TikTok directly influences your reach on the platform. TikTok has a fairly simple algorithm when compared to a lot of other platforms. The more likes a video gets, the more the platform pushes it to other people.

Videos with a lot of likes keep showing up on the front page which is exactly what you need to boost and sustain growth. Big or small, every account requires a continuous flow of audience to survive. This is how you replace your outgoing followers with more incoming ones.

Creates A Domino Effect

The effect that the number of likes you get can kick off a chain reaction that might spell ‘blockbuster’ for you. A video gets more likes and begins to show up in people’s timelines.

They potentially turn into your followers and you get even more likes regularly. Which, again, brings you more views, followers, and everything.

Getting More Likes on TikTok

Now that you know how getting more likes helps you, let’s get to the main point of this whole thing. Following are some top tips on how to get more likes on TikTok without extraordinary measures.

Identify Your Audience

Identify Your Audience - how to get more likes on TikTok

There is no better way of getting more likes on your videos than knowing what your followers like to see on their screens. You need to know your audience and what they like seeing from you.

It is possible to go through your statistics to find out what kind and category of videos work best for you. Once you figure out your audience trends and their interests, it is easier to cater your content to them and get more likes.

Use Hashtags

Use hashtags

Like on any other platform, TikTok’s hashtags prove themselves to be useful in getting you engagement. Using a tag grabs the attention of users who are looking for that very content. It makes them way more likely to give your video a like. Just be careful with using relevant hashtags that have an actual correlation with your video.

The popularity of the tag you should use depends on your account’s scale as well. If you have plenty of followers, it almost doesn’t make a difference. But for a small account, you can’t simply choose any popular hashtag. That is because your video will get buried under the other millions of videos that have used the tag already.

Make Engaging Videos

Make Engaging Videos - how to get more likes on TikTok

This might seem like something that needs not to be mentioned but it actually does. Engaging content makes your viewers want to like, comment, and tune completely in. You need to get everyone to participate as much as possible.

People don’t like spending a lot of time on a single TikTok video. Hence, it is better to keep your videos short but explosive. Especially the opening few seconds need to be highly eyeball-grabbing.

Upload Regularly & Stay Active

Upload Regularly & Stay Active

One of the basics of social media success is that you stay active as much as possible. There is an absolute need of uploading videos regularly if you don’t want the algorithm to pass you by.

Being active goes beyond just uploading a lot of videos. Try to be actively connecting and socializing through comments, replies, and messages.

Remind Your Viewers To Drop A Like

Remind Your Viewers To Drop A Like - how to get more likes on TikTok

It happens a lot that people just simply forget to press the like button even when they like a video. This is why people on TikTok, YouTube, etc. are always trying to remind their viewers about it.

It is a good idea to give out friendly reminders through your videos or its description. Try not to make it overwhelming as that can have the exact opposite effect.

Engage With Your Audience 

Engage With Your Audience 

You should interact with your audience as much as you can for a lot of reasons. The best way you can engage with your audience to have a positive effect on your likes is through giveaways and contests. You can urge them to like a video as a part of participation to directly increase the number of likes you get.

Duets & Collaborations

Duets & Collaborations - how to get more likes on TikTok

Interacting with your audience is great but doing so with other creators can be even better. Dueting with someone’s video brings you attention from the users who follow the original creator. It’s a great way of getting engagement and clicks.

Try Paid Promotions

Try Paid Promotions

If you do not mind sending some bucks on your TikTok, you should definitely take a look at paid promotions. They can be both on and off the platform. Within the platform, you can invest in TikTok ads. Paying for ads brings you guaranteed exposure doesn’t matter how big or small your account is. It’s not too expensive either.

Paying for a shoutout by a famous TikToker or influencer brings you a lot of attention too. Another kind of paid promotion is buying TikTok likes. It is one of the very few ways that allow you to directly and instantly get more likes.

Establish A Niche

In the recent years, we have noticed an increasing trend of gimmick accounts on TikTok and actually nearly every social media platform. People create accounts dedicated to a specific niche and people interested in that content follow them.

Users also tend to drop likes on their favorite types of videos. Hence, it is a good idea to sit down and think of the type of content you want to be associated with.

Stay Patient and Persistent

Just like everything else in life, this too takes time. There’s no denying you can go hit overnight but it’s more likely it is going to take some time. Even if some methods don’t work out for you, you have to stay persistent.

Try switching concepts, adopting a new style, telling a different story, etc. it never hurts to switch things up every once in a while. Make it work for yourself through rinse, repeat, and sheer will.

Create A Content Series

You might have come across videos that leave you hanging and ask you to their part two’s and part three’s to get to the end. It is a clever way of getting people to tune it and gives you those precious TikTok hearts. Try to come up with a series or a story that can get a viewer hooked.

Hop On The Trends

An easy way of getting people to like your videos is by simply giving them whatever is trending at that point. It might sound a little uncreative but there is nothing wrong with that.

Especially on a platform like TikTok with mass-produced videos. You don’t have to copy everything though. Adding your own unique touch is even better for the long term.

Optimize Your Profile

Maintaining an attractive profile is another effective and underrated change that can transform your whole campaign. A good-looking profile automatically draws people in and when more people come in, so will more likes.

Come Up With Interesting Titles

The title of a video is one of the first things that catch a viewer’s attention. An interesting video title is a must if you want to really compel someone into liking your video. It doesn’t mean you should use clickbait titles, however. It might work for some but it’s not beneficial in long term or for your reputation.

Cross-Promote Your Videos Yourself

It is a good idea to promote your videos across every social media platform you are active on. This allows you to maximize your entire social media reach and get the best results in return.


There is no denying that the number of likes on your TikTok videos can determine how far you will make it on the platform. The more likes you get, the more people your video reaches to. In the process, you get more views, new subscribers, and even more likes.

This is why likes matter so much if you want to keep the TikTok algorithm in your favor. Since there is no specific way that would instantly get more likes on all of your videos. Instead, it is a steady process and a combination of multiple measures. With this guide, budding TikTok users can build their own strategies based on these proven tips.